Case study
How we helped the Web3 startup build a professional crypto options platform
From the simplistic options trading app for degens to the sophisticated platform for professional traders.
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About Siren
Siren is a decentralised blockchain (DeFi) platform for cryptocurrency traders and yield farmers. By deploying a fully-decentralized Automated Market Maker (AMM) model, Siren is on a mission to create a high-quality, seamless experience for sophisticated traders that requires no third-party settling mechanism or order matching to complete option settlement on-chain.
The challenge
Siren’s initial goal was to create a Web3 product design for DeFi trading, staking, and yield farming, with simplicity as a critical requirement. The UX/UI design of the platform needed to convey a recognizable brand identity and match the Web3 space at its best.
The evolution
After building the initial version of the product and getting feedback from the industry, the company pivoted to building a more sophisticated trading tool for professional traders, including trading advanced options strategies, in-depth analytics and reporting, deprioritizing the 'Earn' features.
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The results
We went through the project’s scope, making the UI of Siren’s applications match their brand identity and Web3 brand language. We designed the fully responsive web-based UI for trading and yield farming and ensured that all of our design deliverables were rendering all the required features and functions.
Following the successful product launch, we now continue to support Siren’s team in their journey, working closely with stakeholders to add and improve the app’s functionality and maintain the overall quality of their digital product.
I’m very happy with our partnership. We highly appreciate that Pixels & Sense specialize in modern financial apps that serves younger audiences. The team's work fits very nicely in what we’re looking for — a user-friendly app wrapped in complex functionality.
Let's talk.
If you’re a seed to a Series A fintech startup or an SME and you take your digital presence seriously – let's get in touch.
We have worked with dozens of fintech businesses, from investment brokers to crypto neobanks to BNPL providers, and we know how to fix your product design once and for all.