“Their communication and responsiveness were top rated.”

Introduce your business and what you do there.

I am the CEO of a Silicon Valley FinTech firm applying AI to give our SME users an Unfair Advantage in the marketplace.

For what projects/services did your company hire Pixels and Sense?

We used (what we thought were) good design principles to create our AI Insight Reports. Of course, consistent feedback from our users was that our baby was ugly. We closed a new round of funding and decided to give the product a complete rethink based in user-centered design.

How did you select Pixels and Sense?

We interviewed a lot of designers. In the end, Pixels and Sense distinguished themselves in two ways:

- They asked smart, incisive questions around what we are ultimately trying to do: The goals, strategy, business model etc.

- They produced insightful low-fi mockups even before we awarded the contract, which showed they are thinking clearly and originally about our solution-space.

Describe the project in detail and walk through the stages of the project.

We required a complete, first-principles re-think of how we're presenting our insights to the user. This calls for a special type of understanding of business, strategy, UX and design.

How many resources from the Pixels and Sense team worked with you, and what were their positions?

We worked primarily with Tim, the principal though also spoke with other staff members.

Can you share any outcomes from the project that demonstrate progress or success?

Team worked fast and we're very pleased. We're in the throes of marshalling resources to implement the new designs.

How effective was the workflow between your team and theirs?

Very good - we used Slack, and Figma, which worked fine.

What did you find most impressive or unique about this company?

Clean, simple, logical UX design. Very clear and focused. Their communication and responsiveness were top rated.

Are there any areas for improvement or something they could have done differently?

No recommendations in terms of improving the quality or nature of the service.