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“They are pragmatic in their approach to the work, and their way of dealing with clients is at the highest level.”

Hamzah Almasyabi
CEO, Minted
Birmingham, United Kingdom

The designs delivered by Pixels and Sense are not yet live (2020) but have received extremely positive feedback from the internal team and user focus groups. Their team has an extremely attuned sense of modern design and is highly collaborative, communicating regularly around all progress and questions.

Introduce your business and what you do there.

I’m the CEO of Minted, a tech platform that makes investing in gold easier, more secure, and more affordable. We’re looking to introduce other commodities that people can invest in in the future.

What challenge were you trying to address with Pixels and Sense?

We’d just launched our brand, and we wanted some web design and development work done.

What was the scope of their involvement?

Pixels and Sense designed our frontend website and a backend customer portal for transactions. They’ve also done the designs for an Android and iOS app, which we’re in the progress of developing.

The app is comprehensive, with a whole range of features. We have a load of different pages for people to buy, sell, and manage their settings and plans. There’s a gamification element where users can rank up and get rewards, and there’s going to be a store where people can buy gold products. They factored in different scenarios like lost connections.

How did you come to work with Pixels and Sense?

We were looking for companies with fintech experience. We took a look at some of the design work Pixels and Sense had done, and we felt they were definitely a team we could work with. We had some initial discussions, and we started with a limited scope, initially for the website and web app. We liked what we saw, so we extended the work to the mobile app.

What evidence can you share that demonstrates the impact of the engagement?

The apps haven’t gone live yet, but we presented the designs to our focus group, and we’ve gotten positive feedback from everyone that’s had exposure to the designs.

How did Pixels and Sense perform from a project management standpoint?

We have weekly calls booked where we recap the previous week, discuss any challenges, and plan for the next week. That’s been the basis of our communication, and we schedule ad hoc call if needed. There were a couple of options on how to go about things, where the team needed a decision from us, and we arranged calls accordingly. They would then manage the project. Our meetings have been primarily to expand on the requirements from our side.

What did you find most impressive about them?

They don’t just have an eye for design. They have a clean, modern design aesthetic, but also the ability to grasp business concepts, flows, and logic, and they may even challenge some of the ideas we have or talk about scenarios that hadn’t been covered. They can delve deep into the business model and understand flows, and they can present actual solutions, not just designs. That’s a different skill set altogether, and they use it very well.

Are there any areas they could improve?

No. We’ve very happy with the experience all-around. They are pragmatic in their approach to the work, and their way of dealing with clients is at the highest level. I’m really happy to be working with them.

Do you have any advice for future clients of theirs?

It’s important to have requirements well-defined initially, just to make sure that the scope and timeframes are within budget. Clients should take a look at other suppliers as well, just to appreciate the quality of what Pixels and Sense delivers, as well as their pricing.

We looked at different providers out there and what they were charging, and we found that Pixels and Sense was a really good fit for us.

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